Sheryl Fernandes – Portfolio

Logos & Brand Identity

A mix of clean, bold, and classic designs. Each logo crafted to fit the brand it represents. Click through for more details.

Sophia Boukarrou <br>Designed a minimal, modern, and memorable monogram for an upcoming model. Features interlocking initials with clean lines, balancing bold typography and negative space. Versatile for branding, merch, and digital use.

Dan Walker Law Firm <br>A refined serif logotype paired with a minimalist "dW" monogram. The monogram subtly uses negative space to form the initials. Classy, authoritative, and designed for legal gravitas.

Infographics

Syniverse Technologies

Creating thoughtful designs that flow effortlessly is the key to making an impact.

Syniverse Technologies, Annual Report<br>

Infographics are a great way to present complex data in an easy-to-understand format. I had the opportunity to combine a strong message with engaging infographics. With a little creativity and design skill, we nixed out the stock photos and brought the cost down enough to add a classy die-cut on the foldout cover. Cutting-edge design does not have to break the bank! <br>
My Role: Concept, Illustration, Layout Design, Creative Strategy, Final file prep, Press Check.

Not-for-Profit

Norton Museum of Art

The Norton Museum of Art, Willy Wonka's Holiday Party Invitation<br>

Challenge: To create a kid friendly invitation and activity booklet with the potential for information to be added in last minute.<br>

Solution: We took on the challenge by brainstorming ways to showcase the events through eyes of a child. We wanted it to be simple, engaging, functional, but most importantly, fun. We came up with a ring clasp design that can be opened up to incorporate additional information later. <br>
My Role: Concept, Illustration, Layout Design, Creative Strategy, Final file prep.

Illustrative Mathematics

Illustrative Mathematics<br>
I designed a series of covers for task booklets. I used mathematically formed self generated fractals for the artwork.

Illustrative Mathematics<br>
I designed a series of covers for task booklets. I used mathematically formed self generated fractals for the artwork.

Cathedral Choral Society

Designed a Fundraiser invite and Program book for Cathedral Choral Society

Arts & Science Council

The Kennedy Center

The Kennedy Center<br>
Assisted fellow teammate with this Annual report.<br>
My Role: Concept, Design and Layout

Award Winning Annual Report (for 4 years)

SBA Communications Corporation 2005

SBA 2005 Annual Report<br>I was tasked with telling the growth story for SBA Communications through 4 annual reports. What started as a challenge to churn out my first ever complete design, ended up being an insightful and exciting design journey that has won me a few awards. I experienced many firsts with SBA Communications Corporation and the lessons learned will stay with me forever.

My Role: Concept, Design, Layout, Photo retouching, Final file prep, Press Check.

SBA Communications Corporation 2006

SBA 2006 Annual Report <br>The consistent and clear growth message compliments the size of the book itself, while the stylized towers and graphic elements serve to be a powerful tool in enhancing the portrayal of success.

My Role: Concept, Creative Strategy, Design, Layout, Photo retouching, Final file prep.

SBA Communications Corporation 2007

SBA 2007 Annual Report <Br>My Role: Concept, Creative Strategy, Design, Layout, Photo retouching, Final file prep.

SBA Communications Corporation 2008

SBA 2008 Annual Report <br>My Role: Concept, Creative Strategy, Design, Layout, Photo retouching, Final file prep.

Honorable Mentions

Watsco Annual Report

Watsco Annual Report <Br>I am particularly proud of this report because the client loved my first comp exactly the way I designed it. From the targeted messaging, colors, paper choice and stock images. This was one smooth job where everyone was on the same page with no issues along the way. Truly, a rare occurrence. In a designers world, its a dream come true.

My Role: Concept, Creative Strategy, Design, Layout, Photo retouching, Final file prep.

Houston Wire & Cable Company

Houston Wire & Cable Company<br> My Role: Concept, Creative Strategy, Design, Layout, Photo retouching, Final file prep.

Protective

Protective Annual Report <br>
My Role: Concept, Creative Strategy, Design, Layout, Photo retouching, Final file prep.

Dine

Dine Annual Report <br>My Role: Concept, Creative Strategy, Design, Layout, Illustrations, Photo retouching, Final file prep.

Kinetic Concepts, Inc.

Kinetic Concepts Annual Report<br>
My Role: Concept, Creative Strategy, Design, Layout, Photo retouching, Final file prep.

Kinetic Concepts Annual Report<br>
My Role: Concept, Creative Strategy, Design, Layout, Photo retouching, Final file prep.

Creative Workshops

Tara Trust, Goa, India

Designed posters and online marketing material for various events for Tara Trust.

Designed posters and online marketing material for various events for Tara Trust.

Video/Photo/Animation

Asro Community Center final film.

Guided a student-led stop-motion animation workshop, where children took ownership of the creative process.

Directed and taught stop-motion animation to children at HIV/AIDS care centers

Holy Rosary School

Volunteered for a nonprofit group that works with underprivileged children. Assisted with art workshops held at various schools in the communities.

Social Media/Canva

Podcast Radio

Psychedelic Transcendence<br>
These are a series of digital posters done from 2015 till 2024 for a podcast radio show. I designed these on Photoshop and Canva and made most of the art myself.